Less Screen Time

For this social good ad campaign I confronted the problem of too much screen time among those aged 21 to 35 (targeting females), who have grown up with technology and use it constantly. The messaging and imagery in each ad I designed persuades viewers to change their behavior, through depicting situations that show how staring at a screen hurts relationships and is ill-mannered. The challenge is to respect others by putting down the phones and talking to the people around us.