MetalKraft Technologies
Brand Identity design
I was challenged to create a brand design for a startup tech company specializing in metals. I created an iconic brand mark based on the shape of an extruded copper tube, which is the primary product of the company. The movement in the icon communicates innovation, and the minimal sans serif typeface does as well.
F. Kraft, Owner and Technical Director“We couldn't be happier with the work that Marta (M Kraft Design) did for our Manufacturing Research and Development company. This included visual branding, a unique logo, company literature, a fantastic website and a stunning LED-lit company sign. She was persistent in drawing-out the relevant information, and driven to perfection in developing and refining the creative and artistic representation for our company. Our web presence has brought us numerous customers and opportunities. We look forward to our continued partnership with Marta and M Kraft Design.”
